My Identity and Blogging Crisis

I’m having a blogging crisis.

What a melodramatic way to start. But it’s hard to put this into words so let’s start with just one. Inadequacy.

Great Ocean Road sunset


Over the last five years, blogging has changed from a hobby to a viable career path. Today, my feed is filled with professional-style photography, brand partnerships and highly curated content. These standards are an exciting challenge yet seemingly impossible to achieve. Because of this, I’m often left feeling well and truly stuck.

The thing is, it’s easy to get sucked into doing what you think you should be doing. The best way to take photographs or the best headlines for the most clicks. There is so much advice out there about personal branding, Instagram themes and all this stuff that didn’t even exist a few years ago that it can become overwhelming.

I’m guilty of almost drowning in this constant chase for perfection and I don’t even know why. There’s a lot of beauty in posting the best moments but what about the rest? What about the hostel horror stories or the hilarious mishaps? After all, I’m just a 25 year old who looks constantly scruffy on the road from residing in hostel rooms with no A/C. I’ve found myself not writing about some of the best days because I was too busy enjoying myself to take ‘proper’ photographs. As someone who really loves writing and sharing, this is pretty sad.

Moving forward, I still want to share tips, advice and information in a really clear and concise way. Posts like How to Budget in New Zealand were a lifeline to me when planning a trip so sharing my version was important to me. But I also want to tell stories that people can connect with. Great quality posts that make me happy to press publish. Pulling it together might take time to resolve but basically, I want my voice to feel real again.

It’s taken me forever to write this post and yet I’m finishing up feeling more inspired than I have in months. That’s got to be a good sign, right?

Laura x



  1. March 5, 2017 / 12:51 pm

    I know what you mean. What you say about wanting to share your experience of a brilliant day but having no photo’s rings true because when was the last time you saw a post anywhere without photos? It’s the norm i’d say, but it doesn’t have to be. Ok, you may get a few less views but the people that want to read about that particular place, the people who have searched for that topic and landed here WILL read it!
    I’m going to have to bookmark your site as I don’t seem to have been on it in ages, yet I follow on twitter and bloglovin, probably me being too busy to use them both properly, but hoping to change that!
    Amy at Amy & More

    • Laura
      March 5, 2017 / 1:34 pm

      Thanks for such a lovely comment Amy! And very true about people wanting to read despite the lack of photos if they’re interested 🙂
      I’ve been terrible at the social media thing too so I know where you’re coming from there! Going for a catch up on yours myself xx

  2. Jessica Riley
    March 5, 2017 / 6:14 pm

    I’m exactly the same. Everyone says to be true to yourself, whilst you see all these perfectly editing posts and pictures swamping social media. I’m constantly comparing myself, but now I’ve kind of said to myself, that’s cool they do that, but it doesn’t mean I have to. I do my own thing and that’s good enough for me.

    The Crown Wings

    • March 9, 2017 / 12:20 pm

      It’s so hard not to compare yourself but it definitely seems that this is when we become dissatisfied with doing our own thing! But good on you for keeping it real 🙂 xx

  3. March 8, 2017 / 5:48 pm

    REALLY feel this. I’ve been thinking in a similar way recently. I feel like there’s a pull to post ‘top 10s and how tos’ to drive traffic, and I love doing those – but at the same time, I love to write and read stories. I find reading honest accounts of travel, the good and the not-so-good, really exciting. Beautiful images are all well and good, but for me it’s always the personality in the words and pictures that shines through. Your posts definitely have that! 🙂

    • March 9, 2017 / 12:22 pm

      Aww thanks for such a lovely comment Milly! List posts can be really fun to write definitely – I got a bit worried that my blog was just going to become that and lose the character that I wanted to keep so badly. I LOVE reading your blog 🙂 xx

  4. March 20, 2017 / 10:22 am

    Oh man I totally get this! I’ve been having the same thoughts recently, and seen so may people struggling with it too. It’s far too easy to get caught up in the trap of writing what we THINK we should, and then it starts to feel like an effort, and sucks the enjoyment out of it. Blogging’s changed such a lot in the last few years, but now that so many of us seem to be reaching this point, I’m interested to see where it goes next! 🙂

    Little Miss Katy

    • March 22, 2017 / 4:33 pm

      I loved your post on it too Katy, I’m hoping that these realisations will make the community continue to be a more diverse and happy place that I’ve always known it to be 🙂 xx

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